What is Omnisend

Last updated on April 28th, 2024 at 11:20 am.

I.Introducing Omnisend: Your Essential Tool for Marketing in E-commerce

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In today’s rapidly evolving digital landscape, e-commerce businesses must effectively reach and engage their customers. Omnisend is designed to meet this challenge by providing a comprehensive suite of tools that improve your marketing efforts and help your online store reach new heights of success.

How does Omnisend work?

Omnisend is more than just a marketing platform; it’s a versatile tool that includes everything you need to plan, organize, and improve your campaigns across multiple channels. Whether you’re an experienced online merchant or just starting out, Omnisend gives you the tools you need to connect with customers in ways that increase conversions and foster long-term relationships.

A.Key Features of Omnisend summarized:

  1. Email Marketing Made Simple:
    • You can easily create eye-catching email campaigns with Omnisend’s user-friendly interface. You have access to a broad range of editable templates or you can create your own.
    • Segmenting your audience according to their behavior, preferences, and previous purchases will help you target your ads more effectively.
  2. SMS Marketing at Your Fingertips:
    • Use SMS to communicate with customers directly. Deliver customized messages, order updates, and promotions straight to their phones.
    • Utilize the Omnisend platform’s timely SMS notifications to increase conversions and foster a sense of urgency.
  3. Powerful Automation for Efficiency:
    • Eliminate repetitive tasks with Omnisend’s advanced automation tools. Automate processes like abandoned cart recovery and welcome messages.
    • Automatically send tailored messages triggered by specific customer actions, saving time and enhancing results.
  4. Engage with Push Notifications:
    • Keep your brand in the minds of customers with web push notifications. Send instant updates, promotions, and alerts, even when customers are not on your website.
    • Attract visitors back to your store with engaging push notifications that encourage clicks.
  5. Forms and Pop-ups for Lead Generation:
    • Easily expand your subscriber list using Omnisend’s customizable forms and pop-ups.
    • Place forms strategically on your site to capture valuable leads and boost conversion rates.
  6. Comprehensive Reports and Analytics:
    • Make informed decisions with the help of detailed reports and analytics from Omnisend. Monitor campaign effectiveness, customer engagement, and return on investment.
    • Discover what works best and refine your strategies for even greater success.

Why Choose Omnisend for Your E-commerce Marketing Needs?

  • Tailored for E-commerce: Omnisend is specifically designed for online retailers, addressing the unique challenges and leveraging opportunities in the e-commerce sector.
  • Omnichannel Approach: Integrate email, SMS, and push notifications seamlessly into your marketing strategy to enhance reach and impact.
  • User-Friendly: Omnisend’s platform is easy to navigate, making it accessible to marketers of all skill levels, from beginners to professionals.
  • Results-Driven: Boost your sales and enhance customer loyalty. Omnisend provides the tools you need to achieve noticeable results and expand your business.

Get Started with Omnisend Today!

  • Elevate Your E-commerce Marketing: Sign up for a free account at Omnisend and start exploring all the possibilities.
  • Achieve Your Goals: Whether you want to recover abandoned carts, launch targeted campaigns, or increase engagement, Omnisend is here to support your success in e-commerce.

a)A Comprehensive Overview of Omnisend Features

Omnisend empowers e-commerce businesses to capture leads, nurture relationships, and drive sales with a robust suite of tools. Explore how Omnisend can enhance your marketing efforts:

  1. Effortless Email Marketing:
    • Drag-and-Drop Email Builder: Quickly create beautiful, brand-aligned emails without needing to code, using Omnisend’s intuitive builder.
    • Pre-designed Templates: Jumpstart your campaigns with responsive templates suitable for newsletters, welcome emails, and promotions.
    • Product Recommendations: Increase conversions by suggesting products based on customers’ purchase history and browsing behavior.
    • Email Personalization: Customize emails using customer data to enhance engagement and click-through rates.
    • Automated Workflows: Trigger email sequences based on actions like cart abandonment and post-purchase activities.
    • A/B Testing: Test variations in subject lines and content to optimize your email campaigns.
    • Email Analytics: Assess email performance with detailed metrics on opens, clicks, and conversions.
  2. Powerful SMS Marketing:
    • Seamless SMS Opt-in Forms: Expand your SMS list with easy-to-use signup forms and popups.
    • Two-Way SMS Communication: Engage in dialogues with customers for updates and personalized messages.
    • SMS Automation: Automate messages for occasions like birthdays and order confirmations to boost engagement.
    • Segmented SMS Campaigns: Customize messages for specific customer groups based on detailed criteria.
  3. Landing Pages & Forms:
    • Landing Page Builder: Create landing pages that convert visitors into leads and promote specific products.
    • Popups & Signup Forms: Design engaging popups to gather customer info and expand your lists.
    • Lead Capture Forms: Place forms throughout your site to collect essential customer data for better targeting.
  4. Advanced Customer Segmentation:
    • Multi-level Segmentation: Segment customers by demographics, behaviors, and engagement for targeted marketing.
    • Customer Lifecycle Stages: Craft personalized messages for different stages of the customer journey.
    • Dynamic Content: Tailor content in emails and on landing pages to suit varying customer segments.
  5. Seamless Integrations:
    • E-commerce Platform Integrations: Link seamlessly with platforms like Shopify and WooCommerce to unify customer data.
    • Third-Party Integrations: Connect with CRMs, loyalty programs, and other tools to streamline your marketing.
  6. Additional Features:
    • Web Push Notifications: Engage past visitors with targeted push notifications to boost conversions.
    • Reporting & Analytics: Monitor all campaign performances and gain insights to refine strategies.
    • Customer Data Management: Maintain optimal campaign performance with tools for list cleaning and data segmentation.

By utilizing Omnisend’s comprehensive features, you can develop a personalized, data-driven marketing strategy that not only drives sales but also builds lasting customer relationships.

b)B. Omnisend Pricing: Choosing the Right Plan for Your E-commerce Growth

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Omnisend offers a flexible pricing structure tailored to fit the needs of businesses of all sizes. Here’s a simplified guide to help you find the perfect plan for your e-commerce operations:

  1. Free Plan:
    • Ideal for Beginners: Start building your email list, launch basic campaigns, and get a feel for Omnisend’s core features.
    • Includes: Up to 500 contacts, 500 emails per month, and access to limited features.
  2. Standard Plans (Paid):
    • Starting at $16/month: Geared towards growing businesses.
    • Includes: Higher contact limits, unlimited emails (12x your contacts), web push notifications, and basic automation tools.
    • Additional Features: Higher tiers provide customer segmentation and A/B testing capabilities.
  3. Pro Plans (Paid):
    • Starting at $59/month: Designed for established businesses and high-volume senders.
    • Includes: All features of the Standard plans, plus unlimited emails, SMS credits, advanced reporting, priority support, and a dedicated customer success manager.
  4. Custom Plans:
    • Tailored for High-Growth Businesses: Omnisend offers customized plans with pricing adapted to your specific needs.
  5. Key Factors to Consider When Choosing a Plan:
    • List Size: Choose a plan that supports your current and anticipated number of contacts.
    • Email Volume: Consider how many emails you intend to send each month.
    • Required Features: Evaluate your needs for additional features like SMS marketing, advanced automations, and detailed analytics.

Omnisend Pricing Resources:

Grow Your E-commerce Business with Omnisend

Understanding Omnisend’s pricing and offerings will help you select the most cost-effective plan for your e-commerce marketing needs. Omnisend equips you to automate your marketing and drive sales using targeted email, SMS, and push notifications. Get started today and tap into the potential of Omnisend to boost your business.

c)C. Using Omnisend: A Guide to Enhancing Your E-commerce Marketing

  1. Building Your Audience:
    • Grow Your Email List: Use Omnisend to create signup forms and landing pages that capture leads and nurture potential customers.
    • Import Existing Contacts: Easily integrate your existing customer data into Omnisend using the platform’s import tools.
    • Segment Your Audience: Organize customers into groups based on purchase history, interests, or demographics to tailor your campaigns more personally.
  2. Crafting Engaging Emails:
    • Design Visually Appealing Emails: Employ Omnisend’s drag-and-drop builder or utilize pre-made templates to construct attractive emails.
    • Personalize Your Messages: Enhance engagement by personalizing greetings, product recommendations, and offers using customer data.
    • Automate Email Workflows: Implement automated email sequences for scenarios like abandoned carts, welcome series, and post-purchase follow-ups.
  3. Exploring Other Channels:
    • SMS Marketing: Engage customers with targeted SMS messages for updates, promotions, and exclusive offers.
    • Web Push Notifications: Use timely push notifications to re-engage visitors, reminding them of abandoned carts or announcing new products.
  4. Tracking & Analyzing Results:
    • Monitor Key Metrics: Evaluate the effectiveness of your campaigns by tracking email open rates, click-through rates, and conversion rates.
    • A/B Testing: Experiment with different subject lines, content, and timing to find what works best and refine your email campaigns.
    • Refine Your Strategy: Utilize insights from your data to continuously improve your targeting, segmentation, and messaging.

Omnisend Resources:

  • For more detailed guidance and tutorials, visit the Omnisend Help Center: Omnisend Support.

d)D. Steps to Effectively Use Omnisend for Your E-commerce Marketing

Step 1: Sign Up and Connect Your Store

  • Create an Account: Visit Omnisend’s website, sign up for free, and set up your account.
  • Connect Your eCommerce Platform: Link your store from platforms like Shopify, WooCommerce, or BigCommerce to Omnisend. This enables data synchronization between your store and Omnisend.

Step 2: Import Your Subscriber List or Capture New Leads

  • Import Existing Lists: If you have a subscriber list, import it into Omnisend using supported file formats to begin your campaigns.
  • Capture New Leads: Don’t have a list? Create and place customizable forms and pop-ups on your website to gather leads effectively.

Step 3: Create Your First Campaign

  • Access Campaigns: Click the “Campaigns” tab in Omnisend and select the type of campaign you want to launch, such as Email, SMS, or Push Notification.
  • Choose a Template: Utilize Omnisend’s library of templates or start from scratch to tailor your campaign to your brand.
  • Customize Your Content: Add personalized content, images, product recommendations, and compelling calls-to-action (CTAs).
  • Segment Your Audience: Use Omnisend’s segmentation options to target your campaign to specific groups based on their behavior and preferences.

Step 4: Set Up Automation Workflows

  • Implement Automation: Go to the “Automations” section to create automated workflows like welcome emails for new subscribers or abandoned cart recovery emails.
  • Configure Triggers and Conditions: Set specific triggers and conditions for each workflow to ensure precise messaging.

Step 5: Monitor and Optimize

  • Track Performance: Once your campaigns are active, use Omnisend’s analytics to monitor their performance, including opens, clicks, and conversions.
  • Optimize Campaigns: Apply A/B testing on subject lines, content, and timing to refine your strategies.
  • Review Reports: Regularly check Omnisend’s reports for insights into customer engagement and campaign effectiveness.

Step 6: Grow Your Reach

  • Expand Your Channels: As you become more familiar with Omnisend, add new channels like SMS and push notifications to increase engagement.
  • Build Your Subscriber List: Continuously use Omnisend’s tools to expand your subscriber base, securing a continuous influx of new leads.

e)E. Omnisend Reviews, Comparisons, and Key Integrations

Omnisend Reviews & Comparisons: Key Takeaways


  • E-commerce Focus: Omnisend is tailored for online stores with features like product recommendations and abandoned cart workflows.
  • User-Friendly: The platform is easy to use, featuring a drag-and-drop builder ideal for beginners.
  • Powerful Automation: Offers comprehensive automation for email, SMS, and web push notifications.
  • Advanced Segmentation: Allows for highly targeted campaigns with detailed personalization, enhancing engagement.
  • Excellent Customer Support: The support team is frequently praised for being responsive and helpful.


  • Limited Free Plan: The free plan has restrictions on contacts and features, which may be limiting for growing businesses.
  • Limited Design Flexibility: Some experienced users may find the email builder lacks advanced customization options.
  • Occasional Bugs: Reviewers have noted some bugs and occasional slow loading times.


  • Vs. Mailchimp: Omnisend has more advanced, e-commerce-specific features compared to Mailchimp’s more basic offerings.
  • Vs. Klaviyo: While both are tailored for e-commerce, Omnisend is noted for its user-friendly interface for beginners, whereas Klaviyo offers deeper analytics suited for advanced users.

Overall: Omnisend is well-regarded in the e-commerce marketing automation field, celebrated for its ease of use, robust automation, and targeted segmentation. However, limitations in the free plan and occasional bugs are points to consider. It’s a solid choice for e-commerce businesses seeking a platform that enhances sales and customer engagement.

About Omnisend Integrations

Omnisend offers a broad array of integrations to enhance your business management tools:

E-commerce Platforms:

  • Shopify, BigCommerce, WooCommerce, Wix, Squarespace (via Zapier)

Marketing & Sales Tools:

  • CRM software such as Zendesk and Salesforce
  • Loyalty programs like Smile.io and LoyaltyLion
  • Analytics tools including Google Analytics
  • Mailchimp (primarily for migration)

Beyond Marketing:

  • Customer Support platforms like Zendesk and Gorgias
  • Shipping providers such as USPS and FedEx
  • Form builders like Typeform and Getsitecontrol
  • Webhooks for custom app connections
  • Zapier, enabling connections with thousands of other apps

This overview is not exhaustive but highlights some of the most popular and useful integrations for Omnisend users. For a full list or specific integration needs, check out the Omnisend website or contact their support team.

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