Personalize your MailChimp Newsletters with the Subscriber info

Last updated on October 30th, 2020 at 05:02 pm.

6.Edit and delete list fields and Merge tags in MC - MailChimp course Bizanosa

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Customizing your MailChimp Newsletter with your Subscribers info

This is about a question I got from a Youtube comment on this mailchimp video. So, I decided to write a simplified post for it and help you along the way as well.

Introducing Merge Tags

Merge Tags in MailChimp are content placeholders . They look like this -*|REWARDS|* , *|ARCHIVE|* , *| EMAIL|*   , *|FNAME|* , *| LNAME|* etc .

If you put the merge tags in your template or email , MailChimp will parse through and replace them with the texts they represent. Note that the last two examples *|FNAME|* , *| LNAME|*) are not permanently inbuilt in MailChimp. You can customize or change their names as shown in the above video.

If You want to say Hello Mary , whereby Mary is the first Name of your subscriber. And the merge tag representing your first Name field is *|FNAME|* . You will put it ,as  shown below in your MailChimp Template:

Hello *|FNAME|* ,

I would love to welcome you to my new blog. Where I will be telling you more about food and culture.

So *|FNAME|* , feel free to send me a message asking me about food, cuisines and culture.

My address is :


And Call me on:


To find a merge tag relating to your list, such as First Name, email , or any fields you added on your signup list:

  1. Click on Lists
  2. If you have many lists , Click on the list you are sending the campaign to.
  3. Go to Settings then List Fields and *|MERGE|* tags
  4. You can change the names for those with changeable names, Email is not changeable, the rest all are.
  5. Copy the full merge Tag , eg *|EMAIL|* .

NOTE : Merge Tags only work if you send a campaign. So send a real test campaign to yourself first. You damn sure don’t want to send campaigns and your subscriber sees things like hello *|FNAME|*

You can see how to send campaigns, to segments, to just an email here, Basically all about campaigns.

External sources :

  1. MailChimp Merge tags ( View a list of inbuilt Merge Tags here )
  2. Bizanosa MailChimp Tutorials (Full Free MailChimp tutorial, You can start here )

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