Top Digital Marketing Courses on Coursera

Top Digital Marketing Courses on Coursera

Last updated on February 13th, 2018 at 08:27 pm

Top Digital Marketing Courses on Coursera

 

  Top Digital Marketing Courses and Specializations on Coursera

 

In this post, let us focus on the digital marketing courses on Coursera. Digital Marketing includes topics such as:

  • Search engine optimization (SEO),
  • Search Engine Marketing (SEM),
  • Email Marketing,
  • Content Marketing,
  • Social Media Marketing,
  • Marketing Analytics and Research.
  • PR

 

Digital Marketing  will allow you to acquire a new set of tools and concepts to help you digitally distribute, promote, create, and price products & services. Today we’ll take a look at the top Digital Marketing courses on Coursera.

 

Related to this post Become a Marketing expert with these Coursera Specializations

 

#1  Marketing in a Digital World:

 

The Marketing in a digital World course is offered by the University of Illinois, Marketing in a Digital World is  part of the iMBA. A fully-accredited, flexible online MBA course. This Digital marketing course focuses on how digital tools, such as the smartphones, the Internet, and 3D printing, are revolutionizing the marketing world. Hence shifting the power balance from firms to consumers. Marketing in a Digital World has over 150,000 learners and is among the Top 50 MOOCs of All Time as rated by Class Central.

 

It requires 4 weeks of study with 6-8 hours per week. And is available in the following languages:English, Portuguese (Brazilian), Chinese (Simplified), Turkish, Vietnamese, Spanish.

 

#2  Digital Analytics for Marketing Professionals: Marketing Analytics in Theory:

 

This course is offered by the University of Illinois, Digital Analytics for Marketing Professionals: Marketing Analytics in Theory is a part of the iMBA. A fully-accredited, flexible online MBA, this course teaches you the introductory strategy and theory behind marketing analytics. The Digital Analytics theory provides basic knowledge to the marketers on how to apply data analytics to real-world problems.

 

It requires 4 weeks of study with 8-10 hours per week.

 

#3  Digital Analytics for Marketing Professionals: Marketing Analytics in Practice:

 

This course is also offered by the University of Illinois, Digital Analytics for Marketing Professionals: Marketing Analytics in Theory is a part of the iMBA. A fully-accredited, flexible online MBA. This digital analytics course builds on the foundations and theory of marketing analytics. It focuses on practical application of marketing analytics by demystifying use of data  in marketing. At the end of this course you will  realize the power of visualizing data . You will skillful do this by practically using numbers found in the digital space.

 

It requires 4 weeks of study with 8-10 hours per week.

 

#4  Digital Marketing Channels: The Landscape:

 

This digital marketing course is also offered by the University of Illinois. In the Digital Marketing Channels course, you will learn about various  digital channels and how to utilize them in your overall  marketing campaign. This course will help you understand why a  digital Marketing strategy is necessary in the age of Technology. You will interact with a plethora of content and get great insight and advice from industry experts invited to join the course.

 

It requires 4 weeks of study with 8-10 hours per week.

 

#5  Marketing in an Analog World:

 

The way in which products are created, distributed, promoted, and consumed is dramatically changing our new Digital World. Despite the revolutionary nature of these changes, we still live in an Analog World. For instance, over 90% of all sales in today’s world are still carried out in Analog stores. Which prompts both consumers and marketers to simultaneously navigate both Digital and Analog Worlds on a daily basis. This course examines the impact Digital Revolution has on the Analog World; which has been largely ignored.

 

It begins with the examination of key differences between the Digital and Analog and then focuses on four ways in which the Digital Revolution has affected the Analog World: Resistance, Domination, Synergy, and Transformation. A variety of learning techniques are employed by this course, including case studies, video lectures, interviews and hands-on exercises with leading marketing scholars. Thus providing a rich learning experience.

 

All the above courses are part of the Digital Marketing Specialization. The Digital Marketing specialization is one of the most popular specializations on Coursera.

 

Other Digital Marketing courses:

 

Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more

This course is about Marketing modes of communication campaigns. This course is offered by the IE Business school.

In this course you’ll answer the following questions:

  • What strategies are important in a Marketing communication?
  • How do you plan , analyze and execute a Marketing communication?
  • How do you utilize practical models and theory in choosing the right communication channels and communication campaigns?

This course is part of the Marketing Mix Implementation Specialization, the marketing specialization that takes you through the ins and outs of implementing a Marketing Mix.

 

Digital Marketing Channels: Planning

In this course you will focus on the aim of digital channels on your Marketing Campaign. The core topics you will look at are :

  • Best practices for Copy-writing and Search Engine Optimization
  • How to implement Online and Video Marketing (Advanced Content Marketing skills)
  • How to interact with your Audience through Social and Email Marketing
  • How to integrate, carry out. engage and Measure various Digital Marketing channels

This course is also part of the Digital Marketing Specialization and the  Master of Business Administration from the University of University of Illinois at Urbana-Champaign.

 

 

Digital Marketing Specializations on coursera

 

Public Relations For Digital Media

This is a five course Specialization by the National University of Singapore

 

Search Engine Optimization (SEO)

This is a six course Specialization by the University of California, Davis.

 

Digital Marketing

This is a seven course Specialization offered by the University of Illinois at Urbana-Champaign.

 

Social Media Marketing

This is a Six-course Specialization offered by Northwestern University.

All the above specializations have been described in in this Marketing Specializations Article. Click here to read more about them and other marketing specializations.

 

 

Related to this post Become a Marketing expert with these Coursera Specializations

 

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