Last updated on March 29th, 2021 at 09:58 am.
Nonprofits can only obtain money through fundraising activities or events. At times, they can get it from the services that they provide. This is because nonprofits are established for raising a specific cause.
That is why a website becomes a perfect medium for nonprofits to generate income. Nonprofit websites are perfect tools for nonprofits to spread more awareness. It also enables other people to find out more about their brand. This, in turn, exposes them to more potential advocates, volunteers, and sponsors.
To help nonprofits, we have listed 5 things to consider to produce a greatly thought-out website.
If you happen to not have a website as a nonprofit, then you are in the right place. Let’s get started!
1. Use a Nonprofit CMS
Image source: https://cllax.com/7-best-website-builders-for-nonprofits.html
The first key element to build a well-designed nonprofit website is to use a nonprofit CMS. CMS is short for “Content Management System”. WordPress, Wix, and Weebly are some of the popular website builders for nonprofits. Using a CMS can ease the creation of a website. Especially if there is no one who has web design experience in your organization.
It is also important to choose a website builder that will suit your cause. At the same time, it should have all the features that you are looking for. This will allow your nonprofit website to stand out from the rest, attracting more visitors.
2. Focus on User-Friendly Navigation
Another key element to remember is that your website should be user-friendly. Navigation should be seamless so that visitors can easily access any information that they need. This means that there should be a navigation bar present at the top and bottom of every page.
Moreover, it should be limited to 1 to 3 words that accurately describe what the page is about. This will make your visitors stay longer. Thus, allowing them to be more informed about your cause.
3. Speed Up Page Loading Time
Image source: https://www.pexels.com/photo/crop-unrecognizable-person-with-smartphone-showing-load-logo-on-screen-3850251/
Nobody likes to wait, especially when it comes to loading pages on a website. Visitors will tend to leave your website if that happens. To prevent this, you should speed up your website’s page loading time. It should not even take a minute for a page to load.
A few seconds is all it should take so that your visitors will not leave halfway. Because if they do, they won’t be getting the information that they need from your website. Thus, turning potential sponsors or donors into just random visitors.
What you can do is resize or compress large-size images to speed up the load time of a page. You can also reduce the customizations that you have. These range from fonts, plugins, and scripts. Plus, if you are still using Flash Player, then you should switch right now to HTML and CSS.
4. Prioritize Mobile Optimization
In this day and age, most visitors are using their mobile devices to access the Internet. So it is your priority to make sure that your website is optimized for mobile use. Even though most website hosting sites can already optimize your website for a mobile, you should still keep in mind mobile optimization. This will surely result in a better browsing experience for your visitors.
To do this, you should use larger fonts, buttons, and navigation buttons. Also, do not forget to enlarge the donation button that you will incorporate into your website. At the same time, do not put too many elements on a page. This is to make it look more minimalist, simple, and clean.
5. Add Eye-Catching Images
Image source: https://www.pexels.com/photo/photo-of-imac-near-macbook-1029757/
Another important element for your website is the images. Your homepage should have eye-catching and powerful images that show your cause. Images will help you convey your message with more impact.
Thus, allowing you to gain advocates, volunteers, and sponsors. Images will also save you the effort of explaining everything in words because the images can do that instead.
When adding images to your website, you should always use your own images. Never use free images found on the Internet to make your website more unique. Then make sure not to overload the pages and place them only in strategic places to support your cause. Last but not the least, your images should properly deliver what your brand is all about.
Furthermore, if you are on the techy side, you can also add videos to help you connect to your visitors. This will add more impact to your cause compared to images.
6. Utilize SEO to Improve Visibility
Finally, since the ultimate goal of creating a website is to have more visibility to more potential advocates, volunteers, and sponsors, you should make sure that your website is searchable online. To do this, you need to incorporate SEO on your content so you can rank higher on search engines like Google.
It would be easy to incorporate SEO in your content since most website builders already have a way to optimize SEO. But to be specific, you should be thorough in adding meta descriptions and alternative texts in your images. You should also add keywords or tags to your content so it can be easily searchable.
Adding a meta or SEO title will also enable more visitors to stumble upon your website. Plus, learn how to shorten your URLs by using the keywords to help you rank higher and boost traffic to your website.
Now that you are aware of the key elements that you need to incorporate in your website to gain more visibility, you should apply them. Take note that you have to:
- Use a nonprofit CMS
- Focus on user-friendly navigation
- Speed up page loading time
- Prioritize mobile optimization
- Add eye-catching images
- Utilize SEO to improve visibility
You may become frustrated at first, but once you get the hang of it, things will become easier. Just remember that you always have to think of the visitor’s experience when adding other elements to your website. Most of all, don’t forget that your website’s content and design should reflect your brand and cause.