Improve or Acquire Copywriting Skills With These Courses

Copywriting skills - list of best courses

Last updated on May 20th, 2018 at 03:13 pm

Copywriting skills - list of best courses

 

Copywriting is one of the most highly paid skills in the field of marketing. Copywriting entails  the art and science of writing content for the purpose of achieving certain results. The result in question could be purchasing a product or service. It could also be downloading an item and so on.

The copy could be , sales letters, landing pages and other conversion media that requires textual content for communicating an idea, product or service. In this post I have compiled a list of the Top Copywriting Courses online. if you want to become an expert copywriter, then invest in your skills.

Here they are:

 

#1 Secret Sauce of Great Writing 

This introductory course from Shani Raja will provide you with a solid new framework for viewing your writing, thus allowing you to massively enhance your writing skills in as little time as possible.

The course reveals information (as a set of concise videos introducing the system) that will have an immediate impact on your prose quality. You’ll discover the secret sauce of great writing in a matter of few moments, as unlike other courses this one focuses on the following powerful principles instead of technicals thus quickly empowering your writing:

  • Clarity
  • Simplicity
  • Elegance

You’ll find a seismic shift in the power of your words as soon as you incorporate these principles into your writing.

 

 

#2 Copywriting secrets – How to write copy that sells

This course from Len Smith & Sean Kaye, focuses on a whole range of business copywriting. It also covers things like press releases. Such as How to write a press release and what to DO with it once you have written it. Like getting it published.

 

You’ll learn how to write White Papers, case studies, web copy that’s optimized, and how to become a Voice in Your Industry (where editors will actively seek out your expertise). You’ll also get introduced to the most powerful sales-lead generation secret of all time. Complete with real-life examples. So you can see for yourself how the finished article looks and feels.

 

 

#3 Writing With Impact: Writing That Persuades

In this course from Clare Lynch, you’ll get a detailed look at powerful  principles that can be applied to most of the non-fiction writing types- including emails, reports, presentations, sales pages, blogs, advertising, and more.

 

#4 Copywriting – Become a Freelance Copywriter, your own boss

A unique, detailed step-by-step guide, this course from Len Smith will allow you to successfully become a freelance copywriter working from home, from scratch.

 

#4 Copywriting Master Course – Work From Home 3 Hours A Week!

This course from Max Barra is a copywriting master guide; it will help you to learn the best marketing tactics to skyrocket your sales along with teaching you how to use your copywriting skills.

 

#5 Copywriting Blunders: Do You Make these 10 Common Mistakes?

In this course from Alan Sharpe you’ll get a detailed look at how to spot the ten most common mistakes that wreck otherwise a good copy, to make sure that you avoid them so that your copy is concise, clear, and compelling.

 

#6 Content is King: How to Write Killer Content for the Web

In this course from Steve McDonald you’re going to learn:

  • How to Develop Those Ideas so you can create even more related content
  • Where to Find Killer Content Ideas
  • Three Ways to Make Your Content Absolutely Killer
  • How to Understand Your Audience so you’re writing to them specifically
  • How to Edit Your Content to make it even better

You’ll also learn how to use keywords, headings, titles, & descriptions to help your content attract and keep readers, and to be found in search results.

 

 

#7 Copywriting White Papers – An All Levels Strategy

In this course from Len Smith & Sean Kaye you will be fully trained up to write your OWN White Papers. With confidence.

The creators will share their own, personal STRUCTURE for a White Paper and will let you watch as they write a White Paper from scratch. You’ll also get a ‘fill-the-blanks’ template.

 

 

#8 Marketing: How I Skyrocket Sales By 633% in 12 Hours Of Work

If you want to boost your business & beat your competition, then this course from Robin Hanna, a premium 6 hour video step-by-step guide (almost 56 invaluable marketing lessons) is the best option for you.

 

#9 Digital Marketing: 11 Steps to Be a Lead & Sales Machine

Created by Oxford Learning Lab this course will help you become a Digital Marketing expert, and includes the following 14 TOPICS in the form of 223 AWESOME VIDEO LECTURES.

  • Conversion Rate Optimization (CRO)
  • Social Media Strategy for Business Growth
  • Web Copywriting
  • Web Analytics
  • Social Media Channels
  • Email Marketing
  • SEO – Search Engine Optimization
  • PPC
  • Web Usability (UX)
  • Content Marketing
  • Campaign Planning
  • Digital Marketing Research
  • Affiliate Marketing
  • Neuromarketing

 

 

#10 Advanced Copywriting Strategies for Online Sales

A step-by-step framework, this course created by Brian Yang will teach you how to turn online leads into buyers with advanced copywriting techniques. It is perfect for information product creators, coaches, and internet entrepreneurs that are looking for a follow-along system to increase sales of service or product.

 

 

#11 Copywriting – Become a Freelance Copywriter In 7 Days

A 10 STEP COPYWRITER SYSTEM, this course created by the Startup Central Inc. is a simple training program in which you’ll learn how to become a professional copywriter from scratch.

 

#12 Copywriting: How To Be A Crazy Good Copywriter

Created by Derek Franklin, in this course you’ll learn the following things:

Keep things simple and concise

Dig into 54 unique elements of copywriting

Stimulate your brain during the learning process using color and graphics

Show you how to use and act on ideas, not just learn them

Give you a professionally designed 100-page guide for you to reference

You’ll get a professionally designed course review tool called The Spark

 

 

#13 Copywriting – The Psychology Of Your Irresistible Offer

In this course from Vladimir Raykov you will learn how to create and present irresistible offers that people buy!

Every concept is explained by providing great, world-class examples of the most successful copywriters in the world. So, you will be learning about proven strategies. Not vague theories.

 

 

#14 Website Copywriting

This course from Mirasee Team, Jim Hopkinson & Danny Iny is all about website copywriting. It will show you how to write your web copy quickly, confidently and effectively, for each of the 7 essential pages of your business website:

 

  • Homepage
  • About Me page
  • Services page
  • Products page
  • Resources page
  • Privacy policy page
  • Contact page

 

 

#15 Copywriting Headline Masterclass

If you have to write headline for:

  • Sales Page
  • Squeeze Page
  • eBook Headline
  • Blog Posts
  • Email Subject Line
  • Social Media Posts
  • Facebook Ads
  • Twitter Ads
  • Google Ads

…then this course from Vladimir Raykov is definitely for you.

You’ll learn how to write amazing headlines easily and quickly every time. Which will increase the return on your investment, because more prospects will read the body copy than ever before, which will also result in increased social media engagement with your content.

 

 

#16 Copywriting: The Questions Your Prospects Have And Won’t Ask

In this course from Vladimir Raykov, you’ll get a detailed look at what secret objections or questions your prospects might have along with learning how to eliminate these objections by using proven marketing tactics, strategies, and tips.

 

#17 – 30 Copywriting Secrets from the Best Ad Campaign of All Time

 

This course designed by Alan Sharpe is for anyone who wants a shortcut to learning how to write great copy. By the end of this course, you’ll be able to write copy that gets noticed, gets read and gets results. This course contains no theory—just dozens of examples of copy that works, and a detailed explanation of why it works. It examines the most successful advertising campaign in history, the newspaper ads for Volkswagen that ran during the 1960s and 1970s. Each one of its ad is a case study in how to write clever, powerful, funny, amazing copy.

 

 

#18 How To Start Your Own Freelance Copywriting Business

If you want to become a paid copywriter than this course from Eric John Campbell & Dan Johnston is for you, as it covers everything that a beginner needs to know, including the business side as well as all of the copywriting knowledge you need.

 

 

#19 Landing Page Fundamentals, Buyer Psychology, and Conversion

In this course from Dan Johnston, you’ll learn the most common mistakes copywriters, internet marketers and designers make when planning their landing pages and website. You’ll also learn the tactics and strategies behind the most effective landing pages and websites, and will get a checklist of the basic elements for a successful landing page.

 

 

#20 Scrivere Online: Scrittura per Internet e Web Copywriting

In this course from Giulio Gaudiano & Digital Guide, you’ll learn tools, principles and techniques for writing on the web effectively and professionally. It is a guide that follows you step by step, with the lessons having a practical cut, with little theory and many tips to get concrete results.

 

 

#21 Writing Tools & Hacks: Copywriting/Blogging/Content Writing

Created by Tyler Speegle, this course contains the kind of practical insights you can take action on immediately. Instead of drowning under the pressure of your next assignment or project, you’ll have an arsenal of free tools in your toolbelt that will help you to:

  • Brainstorm better ideas
  • Write more persuasive marketing copy
  • Create killer headlines
  • Write more efficiently — avoiding common mistakes and errors
  • Organize your ideas and workflow

You’ll learn how to access them, and on top of that, you’ll get the inside scoop on some helpful hacks for making the most of them!

 

 

#22 – 10 Copywriting Hacks That Work in 2017

 

Created by Sandor Kiss & Patrick Dermak, in this course you’ll learn different strategies on how to acquire more customers and get better results almost overnight!

First, it covers the art & science of headlines that convert in lesson No. 1. You’ll get a headline swipe file, which includes top performing headlines, allowing you to boost your conversion rate immediately.

Next, it covers how to use something called a ‘grabber’ to get the attention of your audience as well as the correct way of using testimonials in your sales message.

Then, you’ll how to appeal to the Life-Force 8, how to inject scarcity, and how to use a 100% free tool to double your sales copy conversion rate (hint: what you are about to discover is something copywriting legends charge thousands of dollars for).

Last but not least, you’ll discover why you have to offer a 90-days refund guarantee and how to incorporate FAQ’s in your sales copy to answer common objections potential buyers have.

 

#23 Write Epic Marketing and Sales Copy

In this course created by Joeel & Natalie Rivera you’ll get a detailed look at proven copywriting techniques that will help you clearly target your market, communicate your message, and lead to sales. Through instructor videos and detailed PDF worksheets you’ll be walked through how to write effective marketing copy, both for print marketing material and your website.

You will learn how to:

  • Express your core message
  • Attract to your ideal target market
  • Establish credibility
  • Communicate the value you offer
  • Appeal to your clients’ problems and needs
  • Select powerful keywords
  • Write effective marketing copy
  • Write website copy that leads to sales
  • Master your elevator speech

 

#24 Copywriting Public Relations – master PR publicity skills

 

Created by Len Smith & Sean Kaye, in this course you’ll get a detailed look at how to become a ‘Voice in your Industry’, Be trusted and known by influential freelance journalists, editors and bloggers. You’ll learn everything from getting quality coverage to developing a professional media plan, on-line and off.

 

#25 Copywriting Masterclass – Writing that Sells

Created by Doru Catana, this course covers the following topics:

  • Essential copywriting elements
  • Creating head turning headlines
  • Writing the perfect sales copy
  • Tweaking your message to perfection

To help you get more sales & make your message more effective along with allowing you to tell your story the way it deserves to be told.

 

 

#26 Professional Copywriting Training

 

This Professional Copywriting course is designed by Earners Classroom for aspiring copywriters or webmasters who want to learn the art of persuasive. Follow the easy copywriting methods and techniques outlined in this brand new, straight to the point, Copywriting course and your visitors will go from suspicious readers to trusting, eager to buy customers at the blink of an eye.

 

 

#27 Copywriting: How To Convert Features Into Benefits That Sell

 

Imagine yourself having the skill of writing amazing marketing copy that sells. This very skill may skyrocket your sales by 2 or 5 or 10 times.

Created by Vladimir Raykov, in this course you’ll “Discover the Best Well-Kept Secrets on Converting Cold Features Into irresistible Benefits That Sell YOUR Products”.

 

#28 Key to a Great Copywriting Career

 

Created by Eduonix Learning Solutions, Eduonix-Tech in this course you’ll get a detailed look at how to become a successful copywriter from scratch. The step by step tutorial will get you started from the basics of copywriting to how you can become a master in the industry of copywriting.

 

 

#29 Write to Ignite Copywriting – Master the Art of Sales Copy

This course created by Steve McDonald focuses on how to make your writing more persuasive.

You’ll be provided with a simple 3-Part Sales Copy Formula that you can use for all the sales copy that you write. It takes you step by step from your headline to your call to action. It will give you more confidence every time you write and will quickly eliminate common issues like writers block.

Here are 5 other things you’ll learn in the course:

  • How knowing a few key things about your product can drastically improve your copywriting.
  • How to quickly get to know your customer on an intimate level.
  • How to format your sales copy so it is a joy to read.
  • How to set your writing on fire, and motivate readers to take immediate action.
  • How to give readers the confidence to buy by including social proof in your copy.

 

#30 The Complete Copywriting Workshop For Increased Online Sales

Created by Dave Espino, in this course you’ll get a detailed look at how to get a high-quality sales copy written.

The 10 critical elements of a salesletter will be covered, in order. And, as each element is covered you will get:

  • Real-world examples of this element (from the instructor’s actual websites / clients
  • What the copywriting element is and how to create the best one for your business
  • When you complete this course, you will have a powerful salesletter. brochure, investor pitch or sales video!
  • An implementation exercise so that you put your newfound knowledge into action!

 

 

#31 Copy Alchemy: Sales Copywriting Blueprint

 

No longer available to purchase on the Udemy platform

 

 

#32 Ninja Writing: Writing Skills, Copywriting & Content Writing

Created by Jean-Gabriel Paquette in this course you’ll get a detailed look at the exact strategies and techniques you need to create amazing content that your audience loves, write stories that sells and know the secrets of writing.

In This Writing Training, You’ll Learn:

  • Copywriting
  • Defining Target Audience For The Right SEO Strategy
  • Developing a writing Structure
  • Content Writing
  • Different Paragraph Styles
  • How to tighten and sharpen sentences
  • Knowing your audience
  • Words sounding good together
  • How to use consumer psychology to sell
  • Write stories that sell & build trust
  • Editing tips
  • Writing Persuasive Sales Copy
  • Fast writing tips

 

 

#33 Freelance Copywriting: How To Succeed As An Elite Copywriter

Created by Clare Lynch in this course you’ll get all the tips, techniques and templates you need to build a sustainable career as a freelance writer. Not for beginners!

You’ll learn you how to:

  • Calculate your writing day rate with a simple formula
  • Price any writing job accurately
  • Discover what other writers are charging for their work
  • Identify the writing niche that suits you best
  • Find the highest-paying writing jobs (and avoid the lowest ones)
  • Land more – and better – writing jobs
  • Break free of badly paying ‘content mill’ writing
  • Market yourself as a writer
  • Pitch your work to editors
  • Protect yourself from nightmare writing jobs

Along with a wealth of tips and advice, you’ll get the following free templates to download and adapt for your own use:

  • Copywriting briefing form – the must-have tool for producing a brilliant first draft for any job
  • Enquiry email for when you’re looking for work
  • Contract with terms and conditions specific to writers
  • Copy deck – for presenting your work to clients in a stand-out professional format
  • Invoice – to increase your chances of swift payment

 

 

#34 Social Media Marketing Excel At Content Marketing (5 in 1)

Created by John Colley Online Course Creation, this course will help you understand how Social Media works and what it can do to help you grow your business. It will explain many of the concepts and features of Social Media as well as teaching you how to execute your Social Media Marketing and Content Marketing Strategy on different platforms!

 

What this Course will give you!

  • Show you how to identify your Audience and where to find them
  • We will help you understand how Social Media works and how to get the most out of it
  • My Social Media Manifesto will show you how to be effective in Social Media
  • Discover the Social Media Landscape
  • Understand that Social Media comprises Multi-Media and learn how to Harness it
  • Really understand how to make your Content Strategy work with your Social Media Strategy
  • Discover the magic of Content Repurposing to get more exposure from the same original content
  • Understand how to Sell in Social Media with my Sales Cycle
  • An understanding of Keywords
  • Discover how to build your email list with a Marketing Funnel
  • How to Growth Hack Youtube
  • Linkedin Marketing the 80:20 Way
  • Linkedin Marketing Tips and Tricks

 

 

#35 Copywriting for Pros

Created by Mike Collins, in this step by step course you will learn:

  • Direct Response for print and web.
  • Building your portfolio.
  • Effective email marketing.
  • Scripting for radio, tv and web video.
  • Mastering the elusive call to action that kills.
  • Managing your copywriting business.
  • Take your pick of the highest paying jobs.

 

 

#36 – 155 Years of Copywriting Insights Taught In 1.5 Hour Course!

Created by Eric John Campbell, in this course you’ll learn the important principles of copywriting and how to apply them to remarkably increase your sales.

 

 

#37 Chatbot Copywriting: Use Psychology to tell Stories & Sell

 

Created by Stefan Kojouharov, in this course you will learn how to:

  • Write Viral Copywrite that is Psychologically Irresistible
  • Transform your Ideas into a Sticky Stories which is the first step in Viral Marketing
  • Create Stories that Lead to ‘Aha Moments’
  • Create Content that is Memorable & Shared
  • Give your audience ‘Wow Experiences’

 

#38 Copywriting; Copy Writing for Greater Sales

 

If you have found Copywriting to be a difficult subject to grasp, then this course created by John Colley Online Course Creation will help you to succeed and to achieve your goals efficiently and effectively.

Now in Five Clear Sections:

  • BASICS – covering the basics of copywriting so that you have a foundation to work with
  • PSYCHOLOGY – so important in getting your customers to decide to buy from you
  • UDEMY – how to apply your newly found copywriting skills to your Udemy course (if you are an instructor) – it’s a great case study if you are not
  • SEO – helping you understand how Copywriting and SEO work hand in hand in the world of online marketing
  • COPYWRITING FOR…: These sections cover a range of different formats from Blog Posts, Landing Pages, Sales Letters, Video Sales Letters, Promotional Videos, Email – with more to come

In this Course you will discover:

  • How to use Copywriting Formulas to improve your Writing Skills
  • 14 Essential Steps to Great Copywriting
  • How to optimize your Content Writing with great Headlines
  • Understand the Psychology of Copywriting
  • The essentials of Proofreading and Editing
  • How to write a high converting Sales Page/Course Description
  • The Essence of Copywriting and SEO for Udemy Courses
  • How to apply your Copywriting skills to Blogging
  • How to write effective Online Course Titles, Goals and Descriptions, optimised for SEO
  • How to create amazing Video Sales letters as a Copywriter
  • How to write effective Landing Pages
  • How to combine your Promotional Video skills with your Copywriting
  • The key formulae for Writing Editing Sales Letters, including a Case Study
  • Copywriting: What you need to know to write great Headlines
  • How to apply Content Writing Skills to Email

 

 

#39 Web CopyWriting: Consistently Outperform Your Competitors

In this engaging, practical Copywriting Training course created by Oxford Learning Lab, you will learn how to craft successful digital copy from scratch right through the drafting and editing stages. It will demonstrate how to build persuasive web pages that demand attention and engage with the user.

 

#40 Copywriting A-Z write a copy that attract, convince & sells

 

Created by Alireza Etemadi & Pouya Eatemadi Rad, With this course you’ll learn and master how to write a powerful copy that increases sale, attention, followers with using practical tips and techniques.

You will learn how to:

  • What is copywriting
  • Who is your customer
  • 6 powerful formulas to write a good headline
  • Cognitive biases in headline
  • AIDA
  • How to write a copy (body) that increase call to action

 

 

#41 Copywriting For Complete Beginners

This course created by Johnson Kee contains over 25 lectures and close to 4 hours of video content. No matter if you’re new to copywriting or someone with experience, there is something to learn. For example in along with learning about different kinds of copywriters, you’ll also get the secret to time management for writers. Hint: it all starts with something you use in the kitchen and you can’t eat it.

On top of that, you’ll get 5 “Veteran” tips that will shortcut your learning curve by months, & will put you back on the path to success and stay there. You’ll learn things like:

  • The “mental hack” that can send you forward in time to when you’re wildly successful so that you can steal the confidence back to charge clients higher rates,
  • The under-the-radar method of asking questions to clients that prevents them from saying no to you and blasts your credibility sky-high
  • How I found clients online with no business name, no website and not even an email address!
  • The 5 Power Niches that can service you with an above average income for the rest of your life.

 

 

#42 Copywriting Crash Course – Work From Home 1 HR a day!

 

Created by Melissa Elizabeth Ong, in this course you’ll learn the best copywriting skills to make it big online. Work from home & become your own boss. No experience required.

 

 

#43 How to Write Sizzling Sales Copy

This course created by Penny Dablin has been designed to take business owners through all the steps needed to create:-

  • Sales copy that grabs your prospects and compels them to buy…
  • Sales copy that converts casual visitors into raving fans…
  • Sales copy that will have your phone ringing off the hook!

 

 

#44 Email Copywriting Strategy

Created by Mike DeVincent, this course will help you to “Interact with Your Subscribers in a Way That Builds Massive Rapport While Establishing Massive Goodwill and Prestige!”

 

#45 Win Top Paying Copywriting Jobs With My Copywriting Secrets!

This course created by James Bos will teach you how to:

  • Find the top copywriting jobs in the market.
  • Apply successfully for top copywriting jobs.
  • Keep those top paying clients.

Everything is included in this course that you’ll need to succeed in becoming a top paid copywriter.

 

 

#46 – 21 Copywriting Hacks That Deliver Quick And Easy Wins

21 Copywriting Hacks are included in this course created by Nick Usborne, which represents a checklist the creator uses to improve the three core elements of any sales page (the Headline, the Body Text and the Call To Action).

 

#47 Online Sales Using Email Sales Funnels With ClickFunnels

Created by Zach Miller & Alex Genadinik, this course will help you understand how to structure your company’s products and services (even if you’re an affiliate) in a way that’ll allow you to make two to three times more money from the same exact traffic that you are getting right now.

 

#48 Copywriting – Copywriting Basics – Secrets That Bring Sales

Created by Dave Espino in this course, you will discover:

  • How to craft a powerful message that sells your product / service
  • The best definition of marketing
  • Introduction to “retargeting” your prospects / customers
  • The power of automated follow-up sequences
  • The power of social proof, power words and risk reversal

 

 

#49 Digital Marketing Copywriting Bootcamp – Web Writing 101

Created by Scott Selsor, this course is perfect for students, novice copywriters wanting to learn more about digital marketing and for digital marketers who need to know how copy is different on the web.  It’s also great for working copywriters who may have missed out when the digital revolution changed the game for marketers.

 

 

#50 Write Epic Marketing and Sales Copy

In this course created by Joeel & Natalie Rivera you’ll get a detailed look at proven copywriting techniques that will help you clearly target your market, communicate your message, and lead to sales. Through instructor videos and detailed PDF worksheets you’ll be walked through how to write effective marketing copy, both for print marketing material and your website.

You will learn how to:

  • Express your core message
  • Attract to your ideal target market
  • Establish credibility
  • Communicate the value you offer
  • Appeal to your clients’ problems and needs
  • Select powerful keywords
  • Write effective marketing copy
  • Write website copy that leads to sales
  • Master your elevator speech

 

 

 

#51 SEO Copywriting: Rank and Get the Click

Created by Kathy Alice Brown, in this course you will learn:

  • How to create compelling snippets (the listing in the search engine results that represents your page) that not only rank but also get “the click”
  • Where to place your keywords on the page
  • How to find your perfect keywords (and what tools to use) by understanding concepts such as long tail keywords and searcher intent
  • The search engine landscape has evolved significantly. What you need to know today about Google when it comes to keywords
  • Why content quality matters and how to deliver a good experience so visitors don’t bounce off your site
  • English captions available.

 

#52 Copywriting for Beginners Part 1 of 3: Seven Vital Questions

This course created by Alan Sharpe is filled with practical, step-by-step advice, tips, tricks & tools  that the creator (as a professional copywriter) have learned over the years. Dozens of examples from the real world of copywriting are used to help you understand what copywriting is, and how to get started on any copywriting assignment.

 

#53 Copywriting for Beginners Part 2 of 3: Headlines & Openers

This course created by Alan Sharpe teaches you how to do the toughest thing in copywriting—grab and keep attention. You’ll learn the tips and tricks that the creator have learned in over 30 years of writing headlines and opening lines. After taking this course, you will know how to write headlines that grab attention. And how to write opening lines that keep attention.

 

#54 Copywriting for Beginners Part 3 of 3: How to Persuade

 

Created by Alan Sharpe, this course consists of three sections.

Section one: it’s all about persuasion.

  • The creator will show you how to write using features and benefits.
  • You’ll learn how to give your sales pitch a proven structure.
  • You’ll cover guarantees, testimonials, deadlines and other tactics that persuade people to buy.
  • You’ll learn how to write copy that overcomes objections.

Section two: it’s all about offers.

  • You’ll discover why your copy needs an offer.
  • You’ll get a look at the two main categories of offers.
  • And the creator will share with you the many ways you can use offers to boost the power of your copy to persuade.

Section three: it’s all about keeping your readers hooked.

  • You’ll learn how to write subheads and photo captions that keep your potential buyers engaged in your copy.
  • The creator will show you how to make your copy more effective by making it conversational and personal.

 

 

#55 Content Marketing: Beginner’s Copywriting Blueprint

 

Created by Barry North, with this course you’ll learn how to create great copy for your Sales Materials. The training consists of three sections. Section 1 covers copywriting basics, Section 2 goes over copywriting concepts and Section 3 explains copywriting styles.

 

Copywriting Basics:

Good Copy

When you are first starting out with online marketing, it may be difficult to understand why good copy is important.

You Attitude

You need to use the “You” attitude when writing your copy. You need to speak using “you” or “your” so you are speaking directly to each person who sees the copy.

Your Tone

You should use a conversational tone that is casual and funny.

 

Copywriting Concepts:

Humor

You have to strike a balance between serious and funny.

AIDA Formula

You should use the AIDA formula for all of your copy, including your sales pages and marketing emails.

Attention

This is really about your headline. You need to write a compelling headline. The headline should draw readers in and get them interested right from the beginning.

Interest

You will grab people’s interest by telling your story. You can talk about a time when you were just like the reader.

Desire

You will create desire by talking about the benefits of the product. It’s important to understand that benefits aren’t the same as features.

Action

This is where you tell the prospect what you want them to do. Tell them what the next step is.

Customer Avatar

You need to know as much about your customer as possible.

 

Copywriting Styles:

Writing Style

If you are writing long form copy, it should be similar to a newspaper editorial.

Subject Lines

As you know by now, you will use subject lines or headlines to grab readers’ attention.

Short Vs. Long Copy

Don’t get too hung up on choosing between short or long copy.

 

Now you are ready to get started. Keep in mind that you can outsource the copy if you don’t want to write it yourself.

That being said, we recommend that you write your own copy and test it against your outsourced copy.

That way, you can see which one converts better.

Regardless of the option you choose, start getting your copy ready today.

 

 

#56 Easy Copywriting: Write HOT sales letters in 2 hours or less

 

In this course created by Rachel Rofe you’ll learn how to effectively communicate what you’re selling without losing people. By the time you’re done, you’ll learn how to write a sales letter in 2 hours or less.

You’ll learn:

  • Why you don’t ever want to focus on selling a product, or even the benefits of it. Focus on this one thing instead and your conversions will almost certainly go through the roof…
  • Precisely how you can make people fall in love with your offers… without spending hours on copywriting training…
  • Check out real-life examples of sales copy that works and exactly why…
  • The reason why a one-sentence sales letter obliterated a 20-page letter written by a $15,000-per-letter copywriter… and exactly how YOU can use the secret behind this shocker to your advantage…
  • The 5 most important elements on any sales letter (Get these right and you can pretty much forget bothering with anything else) …and a bit more.

 

 

#57 Magnetic Copywriting Formula, Boost Sales with Integrity

 

Created by Bob Baker, this course will help you in “How to Craft Descriptions and Sales Offers That Attract Fans and Compel Them to Buy Now”

Here’s what you’ll learn:

  • How to write effective sales page headlines that grab attention and inspire your fans to learn more
  • The #1 most important word you need to include in any sales message
  • How to craft magnetic sales offers (and the key aspects that most people mistakenly leave out)
  • The three types of fans and prospects to be aware of
  • Your two main goals when selling (most marketers miss the boat on this one)
  • The most powerful motivator to use when persuading people to buy
  • The four traits of the most compelling sales offers
  • The two types of offers that always get people to buy now … instead of later
  • The secrets of fan attraction
  • How to get your emails opened and read
  • How to turn lukewarm prospects into hungry buyers

 

#58 Killer Copywriting – 17 Crucial Copywriting Steps

 

Created by Scrembo Scrembo this course will help you to learn everything in order, easily and effectively to position and create your own high quality copywriting. You will be able to start using this amazing strategies and structures to create your own copywriting while avoiding making errors.

Watching and learning this course will allow you to develop your skills with no limits, everything is explained step by step with clear videos.

The Killer Copywriting – 17 Crucial Copywriting Steps will show you:

  • What is Copywriting ?
  • Copywriting Types you can use.
  • Researching Our Competition.
  • How To Understand The Headline
  • How To Understand The Sub-Headline
  • Understanding The Importance Of Identifying The Problem
  • Understanding The Importance Of Proving The Solution
  • Showing The Benefits
  • Being Able To Make The Transition
  • How To Show Your Credentials With High Impact
  • Understanding The Importance Of Social Proofs
  • Injecting Scarcity
  • Call To Action
  • Powerful Closing

 

 

#59 Sales Copywriting For Complete Beginners

 

Created by Nrupen Masram, this course is “A Step-by-Step Practical and Proven Approach to write a sales copy that actually sells”

What You Can Expect To Learn From This Course:

The Buying Process. It’ll help you understand how to justify buying decision to customer.

The Market Research. Teaches you correct way to research data for Copywriting process so that you should only write those things which your customer thinks are interesting.

Writing Hypnotic Value Propositions. Make customer believe your product is just what he is looking for.

Communicate Value Of Your Product.Your customer want to buy a high value product, communicate to him your product is high value.

15 Tips To Write Amazing Headlines. That will grab and hold attention of your customer.

2 Methods to Instantly Connect with your Customer. Customer trust only those with whom they can connect. Connect with them, win their TRUST and drive more SALES.

5 Ways To Attack Customer’s Mindset. Will make customer feel emotionally attached to your product.

Kill 5 Most Powerful Objections of Customer. Make your product appear superior to competition and cheap as compared to value you’ll deliver.

How To Use Power Words ? Learn about exact 3 locations where adding power words will provide maximum boost to your sales process.

Some Advanced Strategies. Win their trust, establish credibility and quality of your product.

 

 

 

#60 Copywriting Blueprint For Beginners + Freebies

You will get a bunch of information in this course and once you complete the course you will be an expert in copywriting and the creator’s (Rufeena Jones S) freebies will also help you to a great extent in promoting your copywriting ad’s.

 

 

 

 

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